UTM builder
Add utm_source, utm_medium, utm_campaign, utm_term, and utm_content to a landing URL in your browser. Nothing is uploaded.
Fill the landing URL and campaign fields, then Build URL.
How to use the UTM builder
- Paste the destination URL.
- Fill source, medium, and campaign. Term and content are optional.
- Copy the tagged URL into the ad or email.
UTM fields
utm_source is the platform, utm_medium is the channel (cpc, email), utm_campaign is the name you report on. Values are URL-encoded. Existing query string on the base URL is kept.
Nothing is uploaded
The URL is built in this tab.
UTM builder FAQ
Will this overwrite existing UTM tags?
Tagged keys you fill in replace the same keys on the base URL. Other query parameters stay.
Do I need all five?
Source, medium, and campaign are the usual three.