Facebook Ads URL builder
Build a Meta/Facebook ads landing URL with UTM parameters in your browser. Nothing is uploaded.
Fill the landing URL and campaign fields, then Build URL.
How to use the Facebook Ads URL builder
- Paste the landing page.
- Campaign is required. Source defaults to facebook and medium to paid.
- Copy the URL into the ad.
Meta ads URL tags
utm_source=facebook and utm_medium=paid are the usual pair for paid social. Change them if your naming sheet says otherwise.
Nothing is uploaded
The string is built locally.
Facebook Ads URL builder FAQ
Instagram too?
Yes. Use the same builder; set source to instagram if you split reports that way.
Does this hash emails?
No. Use the Meta email hasher for audiences.