Tools

Google Customer Match CSV formatter

Format a CSV for Google Ads Customer Match. Normalize emails, optionally SHA-256, download. Nothing is uploaded.

Paste a CSV, then Format CSV.

How to use the Google Customer Match CSV formatter

  1. Paste CSV or emails.
  2. Keep hashing on for a hashed Customer Match upload.
  3. Download and upload in Google Ads.

Customer Match CSV

Google accepts a hashed Email column. This page writes Email as the header. Phone is included when present, as digits.

Nothing is uploaded

The sheet never leaves the browser.

Google Customer Match CSV formatter FAQ

Hash or plaintext?

Hashed Customer Match wants SHA-256. Leave hashing on.

Header name?

Email, which Google documents for Customer Match files.

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