Google Ads conversion JSON

Build a gtag('event', …) conversion snippet and JSON params in your browser. Nothing is uploaded.

Event Value Currency Transaction id send_to (AW-…/label)

Snippet plus JSON. Hash emails separately before CAPI user_data.

How to use the Google Ads conversion JSON

Set send_to to AW-XXXXXXX/label from Google Ads.
Fill value, currency, and optional transaction id.
Copy the gtag line into your tag or GTM custom HTML.

send_to

Google Ads conversion tags use send_to as AW-conversionId/conversionLabel. This page does not call Google. Pair the ads URL builder when you also need utm_ on the landing URL. Event names here are conversion, purchase, generate_lead, and page_view.

Nothing is uploaded

The snippet is local.

Google Ads conversion JSON FAQ

gtag vs gtag.js config?

You still need gtag('config', 'AW-…') elsewhere. This page only builds the event call.

Enhanced conversions?

Hash emails on the Customer Match hasher; do not paste plaintext into this JSON.